EXPERT REDIRECT MAPPING
FOR SEO SUCCESS

When you redesign a website or migrate to a new domain, broken URLs can destroy years of SEO work. That is exactly why a dedicated redirect mapping service is critical. At IRPR Agency, we map every old URL to a relevant new destination, preserving the search engine equity you have built. Without this service, you risk losing up to 40% of organic traffic during a migration.

Our redirect mapping service begins with a comprehensive crawl of your existing site. We identify every URL that has inbound links, high traffic, or current rankings. Then we create a precise mapping document that decides the target for each redirect. This step is often skipped by generic agencies, leading to redirect chains and loss of link juice. IRPR ensures every redirect is direct and deliberate.

Implementation is done at the server level—.htaccess, Nginx, or IIS—with 301 and 302 codes as appropriate. We also handle wildcard and regular expression redirects for large eCommerce catalogs or news sites. The result is a seamless user experience: visitors and search engines never hit a 404. Our redirect mapping service includes rigorous testing before going live to catch any errors.

Post-launch, we monitor redirect traffic and crawl errors using advanced analytics. If any issues arise, we adjust the mapping immediately. This ongoing support makes our redirect mapping service proactive rather than reactive. Clients in Pune’s tech hubs—Hinjewadi, Kharadi, and Magarpatta—have seen their domain authority stabilize within weeks of using our service.

IRPR Agency has delivered 500+ campaigns with a 98% satisfaction rate, and we are featured in ET, Forbes, Mint, and TOI. Ready to safeguard your SEO during a migration? Our redirect mapping service is the industry benchmark for technical SEO excellence. Contact us today to schedule a free audit of your current redirects.