Heureux Coffee
Happiness in Every Cup
Complete brand identity, custom illustrations, packaging design, and website development for an artisanal coffee brand celebrating the joy of exceptional coffee.
A Journey of Joy & Excellence
The Heureux Coffee was born from a passion for exceptional coffee and a desire to share moments of pure joy. "Heureux" means "happy" in French, and that simple word captures everything the brand stands for.
The founder traveled the world's coffee-growing regions, meeting farmers, learning traditional processing methods, and discovering the incredible diversity of flavors that coffee can offer. Each origin told a different story, and each cup brought a unique sense of happiness.
They realized that great coffee isn't just about the beans—it's about the entire journey from seed to cup, the people who nurture it, and the moments of connection it creates.
Minimalist & Earthy Aesthetic
A carefully crafted color palette and design system that evokes warmth, authenticity, and the natural beauty of coffee
Minimalist & Earthy Design Choice
We chose a minimalist and earthy aesthetic to reflect the purity and authenticity of Heureux Coffee. The warm cream background paired with rich dark brown creates an inviting, natural feel. Terracotta accent buttons provide warmth and approachability, while deep red, purple, and dark green label accents represent different coffee origins and roast profiles, adding vibrancy while maintaining the organic, artisanal essence of the brand.
Hand-Crafted Visual Identity
Whimsical line art illustrations that bring joy and personality to every touchpoint
Sustainable & Beautiful
Eco-friendly kraft paper packaging with custom illustrations and color-coded origins
Guatemalan Antigua
Dark roast with spicy, smoky, and dark chocolate notes
Signature House Blend
Medium roast with berry, citrusy, and balanced notes
Sumatran Mandheling
Dark roast with earthy, chocolaty, and spice notes
Seamless Digital Experience
Clean, minimalist website design that brings the brand story to life
Complete Brand Experience
Brand Identity
Logo design, color palette, typography system, and brand guidelines
Custom Illustrations
Hand-crafted line art illustrations for packaging, website, and marketing materials
Packaging Design
Sustainable kraft paper bags with color-coded origin labels and custom illustrations
Website Design & Development
Responsive e-commerce website with minimalist design and seamless user experience
A Brand That Brings Joy
Spreading Happiness Through Design
The Heureux Coffee brand successfully captures the essence of joy in every cup through its warm, minimalist aesthetic and custom illustrations. The cohesive design system—from packaging to website—creates a memorable brand experience that resonates with coffee lovers who appreciate authenticity, quality, and the simple happiness that a great cup of coffee brings.