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CUSTOMER JOURNEY FUNNEL

The ecommerce customer journey funnel is the backbone of any online retail success. It maps the path from first awareness to loyal advocacy, and each stage requires a tailored strategy. At IRPR Agency, we’ve built and refined funnels for over 200 brands in Pune—from startups in Hinjewadi to established names in Koregaon Park. Our approach combines advertising, PR, video production, and technology to create a seamless funnel that drives measurable results.

A well-designed ecommerce customer journey funnel doesn’t happen by chance. It demands deep understanding of consumer psychology, data analytics, and cross-channel integration. Our team starts with thorough research—using tools like heatmaps, A/B testing, and customer journey analytics—to identify friction points. For example, we helped a Pune-based fashion brand reduce cart abandonment by 35% by optimizing their funnel’s consideration stage with targeted video content and influencer PR. This is the kind of impact we deliver consistently.

The awareness stage is where your funnel begins. We leverage SEO, social media ads, and PR to attract the right audience. For a health supplement brand in Baner, we created a content-driven ecommerce customer journey funnel that used blog posts, Instagram reels, and press releases to drive 40% more qualified traffic. Our technology team also builds AI chatbots to engage visitors instantly, moving them smoothly into the consideration stage. Every touchpoint is designed to guide the customer naturally toward purchase.

Conversion and retention are where the real value lies. Our ecommerce customer journey funnel includes CRO techniques like optimized landing pages, personalized email sequences, and loyalty programs. We’ve worked with clients in Wakad and Pimpri-Chinchwad to implement CRM integrations that track customer behavior and trigger automated follow-ups. Post-purchase, our PR team manages community events and awards submissions to turn customers into brand advocates. This holistic approach ensures your funnel doesn’t just sell—it builds lasting relationships.

IRPR Agency’s ecommerce customer journey funnel services are backed by 500+ successful campaigns and a 98% satisfaction rate. Whether you’re a D2C brand in Aundh or a marketplace in Hadapsar, we tailor our strategies to your unique goals. From Magarpatta to Viman Nagar, our Pune office serves clients pan-India with a mix of local insight and global expertise. Ready to transform your funnel? Let’s talk.