UTM Link Builder
Generate UTM-tagged URLs to track your marketing campaigns in Google Analytics. Simply fill in the fields below and copy your tagged link.
Quick Presets
Generated URL
Fill in the required fields above to generate your UTM-tagged URL.
What are UTM Parameters?
UTM parameters are simple code snippets that you add to the end of a URL to track the effectiveness of your online marketing campaigns. Originally developed for Urchin (now Google Analytics), these tags allow marketers to identify exactly which campaigns, channels, and content pieces are driving traffic and conversions.
By tagging your URLs with UTM parameters, you can see detailed data in Google Analytics about where your visitors come from, which marketing medium they used, and which specific campaign brought them to your site. This data is essential for calculating ROI, optimizing ad spend, and making informed marketing decisions.
Track Campaign Performance
See exactly which campaigns drive traffic, leads, and sales. Compare performance across channels and optimize your marketing strategy with real data.
Measure ROI Accurately
Attribute revenue to specific campaigns and channels. Know your cost per acquisition and return on ad spend for every marketing initiative.
Optimize Ad Spend
Identify top-performing channels and reallocate budget from underperforming campaigns. Make data-driven decisions to maximize your marketing ROI.
UTM Parameter Guide
Frequently Asked Questions
Need Help With Campaign Strategy?
UTM tracking is just one piece of the puzzle. Let our team build and manage high-performing campaigns that deliver real results.