What is JSON-LD structured data?

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding structured data using JSON. It is the recommended format by Google for adding schema markup to web pages. JSON-LD is added via a tag in the or of your HTML and does not interfere with the visible content on the page.

Do I need schema markup for SEO?

While schema markup is not a direct ranking factor, it significantly improves how search engines understand your content. Pages with schema markup are eligible for rich results (star ratings, FAQ dropdowns, product prices) which can dramatically increase your click-through rate from search results.

Where do I add the generated code?

Copy the generated JSON-LD code and paste it inside a tag in the section of your HTML page. If you use a CMS like WordPress, you can use plugins like Yoast SEO or Rank Math to add custom schema, or paste the code directly into your theme's header.

Which schema type should I use?

Choose LocalBusiness if you have a physical business location. Use FAQ for pages with frequently asked questions. Article is ideal for blog posts and news articles. Product is for e-commerce product pages. You can use multiple schema types on the same page for maximum coverage.

Will schema markup improve my rankings?

Schema markup itself is not a ranking factor, but it can indirectly improve rankings by increasing your click-through rate through rich results. When Google displays your page with enhanced snippets (stars, prices, FAQs), users are more likely to click, sending positive engagement signals that can improve your position over time.

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All Tools

Free Tool

Schema Markup Generator

Generate valid JSON-LD structured data for your website. Choose a schema type, fill in the fields, and copy the code directly into your HTML.

Local Business Details

Business Name *

Phone

Description

Website URL

Street Address *

City

State

Zip Code

Country

Image URL

Price Range

Generated JSON-LD

application/ld+json

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "priceRange": "$$"
}
</script>

What is Schema Markup?

Schema markup is a form of structured data that you add to your website's HTML to help search engines understand your content better. It uses a standardized vocabulary from Schema.org, which is supported by Google, Bing, Yahoo, and Yandex.

JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format for adding schema markup. Unlike microdata or RDFa, JSON-LD is placed in a separate <script> tag and doesn't require modifying your existing HTML structure, making it cleaner and easier to maintain.

When search engines find schema markup on your pages, they can display rich results - enhanced search listings that include star ratings, FAQ dropdowns, product prices, business hours, and more. These rich results significantly increase your visibility and click-through rate.

Rich Results in Google

Enable enhanced search listings with star ratings, FAQ dropdowns, product cards, and more that make your pages stand out.

Higher Click-Through Rates

Rich results attract more clicks by displaying additional information directly in search results, boosting CTR by up to 30%.

Better Search Visibility

Help search engines understand your content precisely, improving your chances of appearing for relevant queries and voice search.

How to Use This Tool

Step 1

Choose Schema Type

Select the type of structured data that matches your page: Local Business, FAQ, Article, or Product.

Step 2

Fill in the Details

Enter your business information, questions, article details, or product data into the form fields.

Step 3

Validate Your Schema

Click Validate to check that all required fields are filled and the schema is properly structured.

Step 4

Copy & Paste the Code

Copy the generated JSON-LD code and paste it into the <head> section of your website's HTML.

Frequently Asked Questions

Need Expert SEO Help?

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