Open Graph Preview

Open Graph (OG) tags are HTML meta tags that control how your web pages are displayed when shared on social media platforms like Facebook, LinkedIn, Twitter/X, and messaging apps. Created by Facebook in 2010, the Open Graph protocol turns any web page into a rich, interactive object in a social graph by defining key properties like title, description, image, and URL.

When someone shares a link to your website, the social media platform reads these tags to generate a preview card. Without Open Graph tags, platforms make their best guess about what to display, often resulting in poor previews with missing images, truncated titles, or irrelevant descriptions. This can significantly reduce engagement and click-through rates on your shared content.

By properly implementing Open Graph tags, you take full control of your brand presence across social media. Every share becomes an opportunity to present your content professionally, with a compelling image, clear title, and engaging description that drives clicks.