The Factory in Action
A short-form video capturing the precision, power, and process behind Deswam's industrial machinery operations.
The Team Behind Deswam
An in-depth interview where the Deswam team explains the details and processes behind their industrial engineering solutions.
Industrial Engineering Excellence Since 2016
Deswam Engineering Solutions is Pune's specialist in sheet metal machinery and industrial cutting technologies. As a major trader and wholesaler of high-end industrial machinery, they serve manufacturing and metal fabrication companies across India.
Founded by Alaric Arockiaswamy and Rufina Alfonso David, the firm operates from Megacenter, Hadapsar, Pune — partnering with companies in automotive, aerospace, industrial fabrication, and consumer goods manufacturing.
Industrial Machinery & Engineering Services
From laser cutting systems to complete engineering lifecycle support.
Laser Cutting Systems
Fiber laser cutting machines for flat sheets and pipes, ranging from 1kW to 40kW+ models
Bending & Forming
CNC and NC hydraulic bending machines, press brakes, and metal sheet bending equipment
Consumables & Parts
Laser nozzles, protective lenses, plasma consumables, ceramic rings, and RF cable connectors
Engineering Services
Consultation, installation, maintenance, process integration, and operator training
INDUSTRIES SERVED
Our Content Production Services
IRPR Agency produced two distinct video formats to showcase Deswam's industrial capabilities.
Factory Process Short Video
A dynamic short-form video capturing the precision and power of Deswam's factory operations — from laser cutting in action to finished metal components rolling off the line.
- Factory floor coverage
- Machinery in operation
- Social media optimized format
Long-Form Team Interview
An in-depth conversation with the Deswam team explaining the details, processes, and engineering expertise that goes behind every project they deliver.
- Team interviews and insights
- Process deep-dive
- Behind-the-scenes coverage
Creative Direction
Guided the visual narrative to highlight industrial precision and engineering excellence
On-Location Shoot
Complete factory floor and office shoot coordination at Deswam's Pune facility
Content Strategy
Planned content formats to maximize impact across social media and business presentations